Description

New guests find restaurants in two ways. Some are already searching: “tacos near me,” “brunch open now.” They land on your Google profile, look at the photos, read three reviews, and decide. Others weren’t looking for you at all, until a video of your kitchen showed up in their feed.

Most independents lose guests on both. The Google profile shows last year’s menu, old photos, and holiday hours nobody set. The social accounts go quiet for three weeks, then post “come see us this weekend!” on a slow Thursday.

This bundle covers both. Get your Google profile accurate once, then keep it current in 20 minutes a month. Plan a month of social content, film it in one afternoon, and post on a steady rhythm. Both come with trackers, so you can see what’s actually bringing guests in.

What’s included:

Google Business Profile Setup & Upkeep Kit (14 pages + spreadsheet)
A profile setup audit of about 30 checks, a photo plan, review reply rules and templates, how to ask for reviews within Google’s rules, a posts planner, a 20-minute monthly upkeep routine, a holiday and special hours planner, and a monthly results tracker. The spreadsheet flags unanswered reviews, shows what low ratings keep mentioning, and tells you when each holiday’s hours need setting.

Social Media Content Planner (13 pages + spreadsheet)
Five content pillars you can post from forever, a 20-shot phone list, a batch shoot plan to film a month of content in one afternoon, caption templates, a 30-day calendar, a 15-minute weekly routine, a comments and messages guide, and a monthly results tracker. The spreadsheet flags missed posts, compares the content mix you planned with what you actually posted, and finds your best-performing posts.

How they work together:

• Google catches guests who are already searching.
• Social media reaches guests who don’t know about you yet.
• The weekly social routine includes reusing one post on your Google profile, so one piece of content works on both.
• Both trackers measure guests through the door, not just views and followers.

Built for busy owners:

• Printable PDFs, US Letter size, in black and white
• Spreadsheets work in Excel and Google Sheets
• Up to date with Google’s current Business Profile features and review policies
• Works for Instagram, Facebook, and TikTok
• No theory and no filler, just what to fix, what to post, and how to reply

Who it’s for: owners and managers of independent restaurants, cafes, bars, and food trucks who want more new guests without paying an agency every month.

Bought separately: Google Business Profile Setup & Upkeep Kit ($27) + Social Media Content Planner ($33) = $60. Bundle price: $45.

Instant digital download: two PDFs and two spreadsheets (.xlsx). The printable pages are not fillable forms. Apps and Google change features and metric names from time to time; both toolkits tell you how to handle that. NawaOps is not affiliated with or endorsed by Google, Instagram, Facebook, Meta, or TikTok. Google Business Profile is a trademark of Google LLC.