Description

For most guests, your Google profile is the first thing they see, often before your website or your menu. They search, they look at your photos, they read three reviews, and they decide.

So when the profile shows last year’s menu, photos from the opening, no reply to a 1-star review, and “Open” on Thanksgiving when the door is locked, it costs you guests you never knew you had.

Most owners set up their profile once and never touch it again. This kit gives you a one-time audit to get it right, and a 20-minute monthly routine to keep it that way.

What’s inside the printable kit (14 pages):

• How to Use This Kit: what you need, the order to work in, and what to do when Google changes something.
• Profile Setup Audit (2 pages): about 30 checks across your name, categories, hours, menu, ordering and reservation links, description, attributes, photos, and who has access. Includes a check of Google’s AI “Ask” feature, which now answers guest questions using your profile, reviews, and photos.
• Photo Plan: a 12-shot list, from your storefront to your top dishes, plus simple rules for photos that actually help.
• Review Replies: reply rules plus fill-in templates for 5-star, 3-star, and 1-star reviews, written to sound like a person, not a script.
• Asking for Reviews & Review Log: how to ask every guest without breaking Google’s rules, and a log to spot the problems guests keep mentioning.
• Posts & Updates Planner: what to post, when, and ideas for when you’re stuck.
• Monthly Upkeep Checklist: a 20-minute routine with a box for each month of the year.
• Holiday & Special Hours Planner: set the whole year ahead, so no guest drives to a locked door.
• Monthly Results Tracker: profile views, calls, direction requests, website clicks, and menu clicks, month by month.
• Common Mistakes to Avoid: six ways restaurant profiles go wrong, including the ones that get profiles suspended or reviews removed.

What’s inside the companion spreadsheet:

• A profile audit with OK, Fix, and N/A status and a count of open fixes
• A review log that flags any review you haven’t replied to within your target
• A review summary with average rating, reply rate, and reply time, plus which topics keep showing up in reviews of 3 stars or lower, so you can fix the real problem
• A 52-week post planner that flags missed weeks
• A holiday hours planner, prefilled with US holiday dates through 2027, that tells you when each one needs to be set on Google
• A monthly results tracker with month-over-month changes in calls, directions, and website clicks
• Comes loaded with examples whose dates move with today’s date, so you can see every status the first time you open it

Built for busy owners:

• Printable PDF, US Letter size, in black and white
• Spreadsheet works in Excel and Google Sheets
• Up to date with Google’s current Business Profile features and review policies
• No theory and no filler, just what to check, what to post, and how to reply

Who it’s for: owners and managers of independent restaurants, cafes, bars, and food trucks who want more guests to find them on Google Search and Maps, without paying an agency every month.

How often to use it: run the full audit once, then every 90 days. Reply to reviews and post every week. Run the 20-minute upkeep routine every month.

Pairs with the POS Cleanup / Clover Menu Audit Worksheet. Together they keep your hours, menu, and prices right everywhere guests look: on Google, your website, and every delivery app.

Instant digital download: one PDF and one spreadsheet (.xlsx). The printable kit is not a fillable form. Google changes Business Profile features and menu names from time to time; the kit tells you how to handle that. NawaOps is not affiliated with or endorsed by Google. Google Business Profile is a trademark of Google LLC.