Description

Most restaurant social media looks the same: three weeks of nothing, then a rushed “come see us this weekend!” post on a slow Thursday. It isn’t that owners don’t know how to post. It’s that nobody knows what to post, and there’s never time to film it in the middle of a 60-hour week.

So the account goes quiet, the posts that do go up are all plates, and the comments asking “do you take reservations?” sit unanswered for a week.

This planner fixes that with a simple system. Five kinds of posts you can make forever. One afternoon a month to film everything. Captions you fill in instead of write from scratch. A 15-minute weekly routine. And a tracker that shows what’s working, measured by guests through the door, not just followers.

What’s inside the printable planner (13 pages):

• How to Use This Planner: what you need, how the monthly and weekly rhythm works, and what to do when the apps change.
• Content Pillars & Voice: five pillars (Food, People, Behind the Scenes, Guests & Community, Offers & Events) with a suggested mix, plus a fill-in guide to how your restaurant sounds.
• Phone Shot List: 20 photos and videos that work for almost any restaurant, tagged by pillar, with simple phone rules for light, framing, and asking permission.
• Batch Shoot Plan: film a month of content in one slow afternoon, with a prep list, shot order, and what to do the same day.
• Caption Templates: caption rules plus a fill-in template for each pillar.
• 30-Day Content Calendar: a full-page grid to plan the month at a glance.
• Weekly Posting Routine: a 15-minute checklist, plus Story ideas that need no planning at all.
• Comments & Messages Guide: reply rules, quick replies for questions, compliments, and complaints, and what never to say in public.
• Monthly Results Tracker: followers, views, reach, profile visits, link clicks, and guests who said they found you on social.
• Common Mistakes to Avoid: six ways restaurant social media goes wrong.

What’s inside the companion spreadsheet:

• A content calendar where each post shows what it still needs (filming, a caption) and missed posts are flagged in red
• A post log that calculates engagement rate for every post
• A pillar mix check comparing what you planned with what you actually posted in the last 30 days, with neglected pillars flagged
• Your best pillar and best format by reach, picked out automatically
• A monthly results tracker with month-over-month changes
• Comes loaded with examples whose dates move with today’s date, so you can see every status the first time you open it

Built for owners with no time:

• Printable PDF, US Letter size, in black and white
• Spreadsheet works in Excel and Google Sheets
• Works for Instagram, Facebook, and TikTok, and stays general enough that it doesn’t break when an app moves a button
• No theory and no filler, just what to film, what to write, and when to post

Who it’s for: owners and managers of independent restaurants, cafes, bars, and food trucks who want to post consistently without hiring an agency or spending every night on their phone.

How often to use it: set your pillars and voice once. Batch shoot and plan the calendar once a month. Run the 15-minute routine every week. Log your results at month-end.

Pairs with the Google Business Profile Setup & Upkeep Kit. Together they make up the Get Found line: Google catches guests who are already searching, and social media reaches the ones who don’t know about you yet.

Instant digital download: one PDF and one spreadsheet (.xlsx). The printable planner is not a fillable form. Apps change their features and metric names from time to time; the planner tells you how to handle that. NawaOps is not affiliated with or endorsed by Instagram, Facebook, Meta, or TikTok.